WHAT INFORMATION IS COLLECTED
As a general rule, you will not be required to provide personally identifiable information as a condition of browsing this Web Site. However, we may collect personal information from you in certain areas of our Web Site when you submit it to us in connection with one or more specific purposes, which are described below under "How Collected Information Is Used." The personal information we may collect include but is not limited to your:
- Telephone numbers
- E-mail address
- Frequent flyer number
- Driver's license number and expiration date
- Date of birth
- Credit card numbers
- User name and password
- Membership and corporate ID numbers
Failing to provide requested information will not inhibit your ability to browse the Web Site, but it may prevent you from being able to complete certain transactions or receive certain services from us.
We may combine the information that you submit to us with information related to your online and offline transactions with us, such as rental location and vehicle type, as well as with information we receive about you from credit reporting agencies, our Affiliate companies and other third parties. An "affiliate" company ("Affiliate") includes our parent and subsidiary companies, as well as any entity that directly or indirectly controls, is controlled by or is under common control with such company.
As part of the standard operation of our Web Site, certain non-personal, anonymous information may be automatically provided to our Web servers by your computer. For each visitor to our Web Site, our Web server automatically recognizes the visitor's domain name or IP address (where possible), but not the visitor's e-mail address.
An IP address is a number assigned to your computer when you connect to the Internet. As part of the protocol of the Internet, Web servers can identify your computer by its IP address. In addition, we may collect your browser type and operating system. Except as otherwise explained in this policy, we may combine the non-personal information we collect from you (as described above and as described below, under ""Cookies & Pixel Tracking"") with your personal information.
COOKIES & PIXEL TRACKING
Cookies are short strings of text sent from a Web server to a Web browser when the browser accesses a Web Site. In simplest terms, when the browser requests a page from the Web server that originally sent it the cookie, the browser sends a copy of the cookie back to that Web server. A cookie typically contains, among other things, the name of the cookie, a unique identification number, an expiration date and domain name information. Cookies may be "session-only" or "persistent." Persistent cookies last for more than one visit and are typically used to allow a visitor to our Web Site to personalize their experience.
We may also use pixel tags (also known as "clear gifs," "Web beacons" or "1-by-1gifs") on our Web Site and in our advertisements. Pixel tags consist of a few lines of computer coding and are not visible to the site user. Pixel tags may be used to collect a variety of information about your visit to our Web Site and your interaction with our advertisements, including the pages you view, the features you use, the links you click and other actions you take.
We use this information to provide personalized and relevant Web Site content and advertising to you, to measure the effectiveness of our marketing and advertisements, to enhance the effectiveness of our Web Site, to compile aggregate usage statistics, to determine if errors are being encountered on the Web Site and for other internal business purposes. We may work with our Affiliates and our service providers to help us track, collect and analyze this information. If you would like to opt out of this tracking, please click here. (https://www.national-ae.com/content.aspx?pageid=68)
We also work with a service provider that helps us to optimize our search engine marketing. It does this by associating pixel tags with the terms that you use when searching online for a rental car (for example, SUV or a certain destination). If you select National from among your search results, our service provider will analyze your search terms to present you with the most appropriate landing page (for example, SUVs available in Florida).
Our service provider does not tie the search terms or any other information to your personal information; it may tie search term information to your IP address. Please go to the section below, CHOICES YOU CAN MAKE ABOUT YOUR INFORMATION, for information about how you can block cookies and certain pixel tags.
We use third-party advertising companies to serve ads on our behalf across the Internet. These companies employ cookie and pixel tag technology to measure and improve the effectiveness of ads for their clients. To do so, these companies may use anonymous information about your visits to the Web Site and other Web sites. This information can include: date/time of banner ad shown, your cookie and the first three octets of your IP address. These companies do not collect personally identifying information. This anonymous information can also be used for online preference marketing purposes.
These third-party advertising companies may use information about your visits to this and other Web sites in order to provide ads about goods and services of interest to you. If you would like more information about this practice, and to know your choices about not having this information used by these companies, click here
HOW COLLECTED INFORMATION IS USED
We use the information we collect for the following purposes:
- To assist you with reserving and renting.
- To conduct other transactions that you request.
- To service your account with us and/or membership in one of our programs, respond to your questions and contact you when necessary.
- To provide you with discounts, coupons, offers and other information and opportunities and services that may be of interest to you.
- To assist us in providing better products and services (for example, we may contact you by telephone, mail or email to assist us in evaluating the performance of our staff, to assess the quality of product and service received and to help us improve our Web Site, facilities and services).
- To compile statistics and analysis about our customers' use of our Web Site, products and services, which statistics are only used internally to enable us to provide better customer service and products to you and other customers in the future.
- To learn more about our Web Site traffic patterns and other use, in order to improve the functionality and features of our site.
- To help us to operate, maintain and improve our systems and Web Site.
PLEASE BE AWARE THAT, UNLESS PROHIBITED BY LAW, YOUR USE AND/OR CONTINUED USE OF THIS WEB SITE SIGNIFIES YOUR EXPRESS CONSENT THAT INFORMATION MAY BE TRANSFERRED TO OR STORED ON SERVERS AND PROCESSED OUTSIDE THE COUNTRY OF YOUR RESIDENCE. PLEASE ALSO BE AWARE THAT THE PRIVACY LAWS OF THE UNITED STATES OR OTHER COUNTRIES WHERE INFORMATION MAY BE STORED MAY NOT BE AS COMPREHENSIVE OR OFFER AS MUCH PROTECTION AS THE LAWS OF OTHER COUNTRIES.
WITH WHOM THE INFORMATION MAY BE SHARED
We may disclose the information we collect from and about you:
- When we have reason to believe that such disclosure is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property (including, without limitation, our membership program), customers or other users of our Web Site, or anyone else who could be harmed by such activities.
- To respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law.• To our Affiliate companies for research and analytical purposes;
- To our business partners and/or third parties, subject to confidentiality agreements as appropriate, for administrative, technical support or other business purposes as necessary to facilitate our transactions with you, analyze our data or to maintain and improve our services.
- To your frequent flyer or other rewards program provider.
- Otherwise with your consent. National or its Affiliates may sell or buy other businesses or entities. In such transactions, your personal information may be one of the transferred business assets. Also, in the event that National or substantially all of its assets are acquired, your personal information may be one of the transferred assets.
Except as explained above, we will not share any of your personal information with any third party, unless we have received your express permission to do so.
This Web Site is not directed to, and National does not knowingly collect personal information from, children under the age of 13. We recommend that parents actively participate in their children's use of the Internet.
CHOICES YOU CAN MAKE ABOUT YOUR INFORMATION
We give you a number of choices about the collection, use and distribution of your information. For example, we only send you e-mail advertisements with your informed consent These include special offers, promotions and new features, products and services from our Affiliates and/or business partners. Every National e-mail advertisement will provide you with the opportunity to remove yourself from our e-mail list. You may choose to opt back in to our email advertisements at anytime, in which your most recent action will prevail.
We give you the opportunity to opt out of our further use of your personally identifiable information, in accordance with the procedures set out in the section below, "Correcting or Changing Your Information."
As explained and provided for in the "Cookie & Pixel Tracking" section above, if you do not wish to block cookies altogether but want opt-out of the behavioral tracking we do on our website, please click here (https://www.national-ae.com/content.aspx?pageid=68) and / or for your choices with third party ad serving companies, please click here.
By adjusting the settings in your browser, you can refuse to accept cookies or give yourself the opportunity to accept or reject cookies, or receive notice of cookies. In addition, software programs are available that block cookies. Blocking certain cookies will also block the use of certain pixel tags. Please note that refusing cookies may impinge or block altogether your user experience by eliminating personalization or other features.
CORRECTING OR CHANGING YOUR INFORMATION/CONTACTING NATIONAL
We are very concerned about the accuracy of the information we collect and make efforts we deem appropriate to ensure that the information we have is accurate and up-to-date. If you wish to review, amend, correct, update or direct us to make no further use of your personally identifiable information we have collected about you online, please contact us. Please also contact us if you have any questions about privacy on our Web Site. You may contact us via e-mail at firstname.lastname@example.org, and we will attend to your request and make any necessary revisions. If you prefer, residents of the United States of America can call us at (877) 858-3884 or send mail to us at: Vanguard Car Rental USA Inc, d/b/a National Rent A Car, National Contact Center Customer Care Department, 8420 St. John Industrial Drive, St. Louis, MO 63114.We reserve the right not to allow access to your information if we believe in good faith that such disclosure is prohibited by law or if the rights of another individual might be violated.
We are very concerned with the security of your personally identifiable information and try to provide secure transmission of your information from your PC to our servers. For certain transactions, we use Secured Sockets Layer (SSL) technology to secure the transfer of information. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information transmitted over the Internet.
Once we receive your information, we take steps that we believe are reasonably appropriate to protect its security, both internally and from outsiders, from loss, misuse, unauthorized access, disclosure, alteration and destruction, and to ensure the integrity of the data we collect. We use a combination of technological, physical, administrative and policy methods, as well as organizational controls and non-disclosure or confidentiality agreements as we deem appropriate to protect this data.
If you have a user name and password for any of the features on our Web Site, you have the responsibility of keeping your password secret. You should not reveal your password to anyone. We will not ask you in an unsolicited telephone call or e-mail for your password. In addition, you should take reasonable precautions when using a computer that is not your own or in a public setting.